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Data Protection Basics

Many people believe that the new oil is the new oil today and one of the most valuable "resources" we have at the moment. This development follows from the increasing digitalization in recent years, which makes it much easier to collect and process large amounts of data. The trade in data therefore often has a noticeable impact on the GDP of different countries. On the one hand, the collection of data helps companies to adapt their products and services more precisely and individually to the wishes of their customers. On the other hand, it is now of utmost relevance to prevent data misuse and to protect individuals from having their data freely available to third parties. 

The GDPR, which applies throughout the EU, has come into force for this purpose. In addition to data protection for companies, it also deals with the protection of personal data, both offline and online. 


Personal Data

According to the GDPR, personal data is data that allows conclusions to be drawn about a natural person. They are therefore under special protection, as every person has a right to informational self-determination. 

Personal data includes, for example:

  • First name, last name
  • E-mail Address
  • Phone number
  • IP-Address
  • ...


Data Privacy on the Internet

In order to ensure the protection of personal data on the Internet, various obligations have been introduced for websites. For example, it must always be asked whether so-called "cookies" may be used and in what form they may be stored, but they also have an imprint obligation and much more.