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Online Marketing

Online marketing is the channel that brings prospects to sales and this all takes place through a variety of data collections. These often personal data are subject to data protection regulations. So that you can take care of the growth of your company, our experienced team of various experts - also from the field of online marketing & compliance - is at your disposal for all questions of data protection and marketing!

The aim of implementing data protection regulations is not only to reduce the risk of warnings and fines, but also to increase customer satisfaction. Compliance with the GDPR has become a core factor and a decisive sales argument for all digital marketing solutions.

Your advantages with heyData

Many years of consulting experience in online marketing - operationally as well as strategically, mobile marketing and ad tech.
Our highly specialized and experienced consultants know what is important when it comes to data protection in digital marketing.
New Methods:
AI, big data, automated marketing; We support you with innovations and show you solutions for a successful implementation.
Regardless of location:
We advise you digitally, gladly personally at your location or in our offices in Berlin, Düsseldorf and Munich.

Scaling without unpleasant surprises

User data is the basis of digital marketing. In online marketing, personal data is processed in newsletter marketing, affiliate and automated marketing, tracking or retargeting. Personal data also form the basis in other areas, such as market research or customer loyalty marketing using CRM.

Therefore, the following applies: without effective data protection, successful marketing is not possible. You can therefore benefit from our consultants' many years of experience.

The special challenges in online marketing:

  • Design of the correct consent according to GDPR: cookie content, advertising and newsletter consent, personalized services
  • Creation of concepts for anonymization and pseudonymization
  • Data protection-compliant use of real-time bidding, DSP, DMP
  • Assessment and regulation of the data protection responsibility of the actors in the advertising chain
  • Compliance with transparency requirements in data protection declarations and contracts
  • Data minimization concepts
  • Compliance with the principles of privacy by design / privacy by default
  • Development of complex data usage strategies
  • Conducting data protection impact assessments
  • Newsletter and social media marketing
  • Data protection-compliant use of new tools

Frequently Asked Questions

Do I need a data protection officer?

A data protection officer must be appointed by companies with at least 20 employees who are regularly involved in the automated processing of data. A data protection officer is also necessary if special categories of personal data are processed that provide information about a person's race, ethnic origin, political opinion, religious beliefs, health or sex life. The same applies if personal data are transferred, collected, processed or used in a businesslike manner which constitutes the core activity of the company. In these two cases, the number of employees is irrelevant.

What are personal data?

According to GDPR, personal data is all information relating to an identifiable person. Subjects can be identified directly or indirectly, in particular by means of association with an identifier such as name, an identification number, a location or other characteristics. In practice, this includes all data that can be attributed to a person in any way. Examples include telephone numbers, ID numbers, account data, license plates, customer numbers, e-mail addresses or postal addresses.

How do the commissions at heyData work?

As soon as you have decided to cooperate with heyData, we will carry out a data protection audit with your company after an initial needs analysis in order to understand the processes of your company holistically - this process will be digitally accompanied and supervised by the data protection consultant. Thereupon we will prepare the necessary documentation together with you and if necessary, we will adapt the web presence of your company according to our instructions in case there is a need for changes in order to achieve conformity. Depending on the package, we are then involved in various processes of your company, which require the expertise of a data protection officer to protect you in all respects, this usually extends to HR, marketing, product, but also business development processes.

How long is the contract period?

The regular contract period is 24 months.

What is done in the data protection audit?

The data protection audit is intended to examine the processes of your company and to identify the essential points of data processing. You will then receive a documentation of this so that you have the locations, the type of data processed and the people responsible as a diagram available at any time.